What is your Company's principal strength? Have you ever done a S.W.O.T. analysis on your Company? S.W.O.T. stands for Strengths, Weaknesses, Opportunities and Threats. You may have done this for your business plan, which you may or may not have looked at lately. The S.W.O.T. analysis changes with Industry and Personal changes.
The strengths reflect what your Company can do with the product sales, branding, competition, cash flow, best practices, accountability systems, etc.
These core principal strengths will assist you in leveraging your strengths against your weaknesses. Your focus can be directed in promoting those strengths to cusotmers, creating a niche market that you can capitalize on.
Take time to review your Company's S.W.O.T. characteristics and concentrate on your strengths and opportunities while making a plan to remove weaknesses and threats.
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